Hi! I'm Andrei.
As an experienced operations leader and consultant, I drive business growth by optimizing operations, building high-performing teams, and crafting engaging digital user experiences.
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About me
My career journey has been driven by a fascination with understanding how to things work, the systems and dynamics behind them and a passion for finding ways to improve them.
I had the amazing opportunity to lead 5 software development studios, working in 4 different countries with 3 global companies to create engaging and impactful digital experiences.
It began in the dynamic world of game development, where I learned the art of capturing attention, motivating action, creating engagement and fostering loyalty. From building development teams and streamlining production pipelines to leading large studios and optimizing complex operations, I've consistently sought to blend creativity with efficiency.Along the way, I saw how mobile apps best practices (such as those related to gamification and UX design) could transcend entertainment, offering innovative solutions to real-world business challenges. This realization fueled my passion to bridge the gap between operational excellence and user-centered design.Whether it's coaching leadership teams, implementing process improvements, or developing engaging app prototypes, my approach is rooted in a deep understanding of what motivates people and drives results. I'm passionate about helping organizations build high-performing teams, optimize their operations, and create digital experiences that not only meet user needs but also exceed their expectations.
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Experience
Hyperloop (December 2021 - Present)
Founder & ConsultantProviding expert consulting services in operations management, app development & strategy, gamification, and UX design to clients in the tech and entertainment industries.
Projects include:
Maximum Entertainment:
* Integration of newly acquired game development studios, successfully retaining key talent.
* SWOT analysis, OKR & action plan
* Project management standardization and training.
* Leadership coaching and workflow optimization.Voodoo:
* New studio inception & team setup
* Way-of-working definition & pipeline for prototyping.
* App ideation, prototyping and market testing.
* Project management.Uniqa Insurance Group:
* UI/UX Audit and Design for new digital services (web & mobile)
* UX research & consultationThe Principle of Least Action BV:
* UX Audit of VR app
* Market study & competitive analysis
* Launch strategy formulationGameloft Indonesia (2013 - 2022)
General Manager* Led a large software development studio through various stages of expansion, stabilization, and transformation.
* Coordinated 4 service programs. Owned the studio's strategic direction, service portfolio, and business value proposition. Managed a €5M budget.
* Responsible for all business aspects (Production, Finance, HR, Legal, Admin).
* Led continuous improvement in quality of service, carefully crafting vision & culture.
* Coordinated between local teams and top management, clients, and other stakeholders in the matrix organization.
* Coached & mentored leaders and helped teams adapt, learn & craft bespoke customer experiences.
* Re-designed project validation processes (due diligence, feasibility study, scope definition, cost & time estimations).
* Transitioned the studio to a client-centric service model, increasing efficiency and customer satisfaction.
* Led adoption of data-driven continuous improvement, defining processes & metrics later adopted by the entire region.
* Measurably improved customer satisfaction, enabling upselling and the expansion of our service portfolio.
* Orchestrated a strategic reorganization to optimize resource allocation and service costs.
* Formed 6 new teams, successfully scaling operations from 400 to 750 employees.
* Coached project managers on root-cause analysis and conducting monthly reviews, retrospectives & post-mortems.
* Measurably improved customer relationship management.
* Achieved highest talent retention metrics in the SEA region for 3 years in a row.Gameloft Romania (2013)
Program Manager - Software Deployment* Planned, monitored, and controlled Android projects globally, coordinating software development teams across Europe & Asia to ensure timely global releases as part of our 2 programs: launching new games & live operations.
* Ensured the successful release of our 2013 portfolio of projects.
* Enabled synchronized cross-platform releases, achieving operational excellence.Gameloft Vietnam (2012 - 2013)
Head of Studio* Assumed temporary leadership of a new branch (150 employees) focused on 2 mission-critical programs to help stabilize its teams & operations.
* Successfully delivered the branch's highest profile project.
* Worked closely with teams to achieve key objectives, then helped them optimize work processes iteratively.
* Coached managers & leads on best practices for leadership, project management, and organizational efficiency.
* Set in place a strong leadership team and coached change agents to guide teams through their next challenges.Gameloft Romania (2008 - 2012)
Program Manager - Partner Projects EMEA & APAC* Led 5 cross-functional teams across 3 countries and managed the strategic projects portfolio, working closely with development teams, key account managers, and interfacing directly during joint projects with clients & partners like Samsung, Nokia, CapGemini, Orange, Vodafone, etc.
* Led the international expansion of the department from Europe to Asia.
* Implemented a disruptive solution to improve our time to market while slashing certification costs by 90%.
* Designed a tool for dynamic resource management enhancing resource allocation efficiency.
* Established a continuous improvement framework based on customer feedback, improving service satisfaction by 80%.Gameloft Romania (2006 - 2008)
Producer (Project Manager)* Built a development team of 20+ with a highly efficient production pipeline, which enabled 95% of projects to be delivered on time and within budget.
* This team set a new standard for productivity.
Services
I offer a range of consulting services designed to optimize your operations and help you build engaging, easy-to-use apps.
Mobile App Strategy
Develop a winning mobile app strategy that aligns with your business objectives and resonates with your target audience. I can help you:
Define your app's purpose, target audience, and key features.
Conduct market research and competitive analysis to identify opportunities
Analyze market needs and validate product-market fit.
Create a roadmap for app development, launch, and ongoing optimization.
Advise on technology choices, development approaches, and monetization strategies.
Gamification
Leverage the power of game mechanics to motivate users, increase engagement, and achieve desired outcomes. I can help you:
Design and implement gamification strategies tailored to your specific goals.
Incorporate game elements such as points, badges, leaderboards, and challenges to enhance user experience.
Apply gamification to various areas, including employee training, customer loyalty programs, and product adoption.
UX Audit & Design
Create intuitive, user-friendly digital experiences that delight your audience and drive conversions. I provide:
Comprehensive UX audits to identify areas for improvement in your existing apps or websites.
User-centered design solutions focused on usability, accessibility, and engagement.
Expertise in user research, wireframing, prototyping, and user testing.
Operational Consulting
Optimize your operations for efficiency, productivity, and growth. I offer advice & hands-on support with:
Process improvement and workflow optimization.
Scaling your operations.
Project management and team leadership.
Change management and organizational development.